Assiter founded his own auction company, Assiter & Associates Auctioneers, in 1983. He has since become one of the most dynamic and sought after auctioneers in the world. Assiter has conducted auctions across the United States, London and multiple times in Canada. He has conducted weekly engagements with wholesale auto auction companies in San Diego, Las Vegas, Dallas, Phoenix and Denver. These auctions hire Assiter weekly for the sale of factory automobile inventories including Honda, Jaguar, Toyota, Nissan, Mazda, Chrysler, Ford and General Motors.
For the last 12 years in Scottsdale, Ariz., Assiter has sold the Barrett Jackson Classic Car Auction, which is billed as the greatest collector car auction in the world and is televised on SpeedChannel. He is currently one of five auctioneers for the Keeneland Thoroughbred Racing Association -- the largest Thoroughbred horse auction in the world. He has also sold Red Baron’s Architectural Antiques in Atlanta, Ga., which sells millions of dollars worth of antiques quarterly. He has twice worked with Superior-Livestock Auction Company. He has not only sold commercial cattle, but has also dabbled in purebred cattle and Arabian horse auctions.
Assiter earned his master of business administration in 1981 and bachelor of science in speech-mass communications in 1979 at West Texas State University. He attended Indiana University in 1989 to obtain the Certified Auctioneer (CAI) designation. Assiter received his degree from World Wide College of Auctioneering in 1975. He has conducted seminars on the auction method of marketing at national conventions in Lexington, Ky.; Atlanta, Ga.; and Cancun, Mexico, and has spoken at over 50 state conventions. He is currently under contract as an instructor at the World Wide College of Auctioneering located in Mason City, Iowa, and has been a guest instructor at the World Champion College of Auctioneering in Bakersfield, Calif., the Texas Auction Academy located in Dallas and the Mendenhall School of Auctioneering in Highpoint, N.C.
In 2007, Assiter was inducted into the National Auctioneers Association Hall of Fame. In 1991, at the National Auctioneers Association Convention held in Omaha, Neb., he was selected International Champion Auctioneer. He was recognized again in 1994 in Denver, when he was elected to the National Auctioneers Association's Board of Directors. He has served as chairman of the Public Relations Committee, chairman or member of the International Auctioneer Championship Committee for six years, member of the Long Range Planning Committee and on various other committees for the National Auctioneers Association. His list of achievements also includes being the 1991 Texas State Champion Auctioneer and serving as past president and in every office except secretary/treasurer for the Texas Auctioneers Association.